At present, cardinal shifts are taking place due to the changing phase of civilization development and a whole complex of global problems faced by mankind. Technology and the emerging challenges require post-industrial development of society, new meanings and values, and the design of the future, while both the management apparatus and the cultural sphere are lagging behind, seeking to use the mechanisms and standards of industrial society.

The key to solving these problems is a new paradigm of cultural development. It is based on the triad of ratio – emotio – intuitio: not an opposition, but a deep connection between natural science and humanitarian cultures. Instead of the repetitiveness of investigated phenomena and averages typical of modern science, the emphasis is on paradoxical, unique, surprising entities that change our relationship to the world and our place in it. There is a need for redundancy, originality, paradoxicality, which is more characteristic of art than of science. This path was foreseen by V.I. Vernadsky, the time of his ideas has come.

In the article these problems are comprehended from the standpoint of the theory of self-organization or synergetics, as well as general ideas about time. Speaking in the language of Greek myths, to Chronos and Cyclos we should add Kairos, the god of the happy moment and luck, indicating the favorable moment when one should act to achieve success and transformation.