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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">observatoria</journal-id><journal-title-group><journal-title xml:lang="ru">Обсерватория культуры</journal-title><trans-title-group xml:lang="en"><trans-title>Observatory of Culture</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2072-3156</issn><issn pub-type="epub">2588-0047</issn><publisher><publisher-name>Russian State Library</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.25281/2072-3156-2024-21-5-502-515</article-id><article-id custom-type="elpub" pub-id-type="custom">observatoria-1732</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>НАСЛЕДИЕ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>HERITAGE</subject></subj-group></article-categories><title-group><article-title>Визуализация моды в европейской гравюре XVI — начала XVIII века</article-title><trans-title-group xml:lang="en"><trans-title>Visualization of Fashion in European Engravings of the 16th — Early 18th Century</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-0275-4490</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Краснощеков</surname><given-names>Владимир Александрович</given-names></name><name name-style="western" xml:lang="en"><surname>Krasnoshchyokov</surname><given-names>Vladimir A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>кафедра дизайна и искусства,доцент</p><p>Гагарина ул., д. 4, Тольятти, 445017, Россия</p><p>кандидат исторических наук, доцент</p><p>ORCID 0000-0003-0275-4490; SPIN 3097-7485</p></bio><bio xml:lang="en"><p>4 Gagarina Str., Togliatti, 445017, Russia</p><p>ORCID 0000-0003-0275-4490;</p><p>SPIN 3097-7485;</p></bio><email xlink:type="simple">kulbiaka@yandex.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Поволжский государственный университет сервиса</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Volga Region State University of Service</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2024</year></pub-date><pub-date pub-type="epub"><day>03</day><month>10</month><year>2024</year></pub-date><volume>21</volume><issue>5</issue><fpage>502</fpage><lpage>515</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Краснощеков В.А., 2024</copyright-statement><copyright-year>2024</copyright-year><copyright-holder xml:lang="ru">Краснощеков В.А.</copyright-holder><copyright-holder xml:lang="en">Krasnoshchyokov V.A.</copyright-holder><license xml:lang="ru"><license-p>© 2026 ФГБУ "Российская государственная библиотека". Все права защищены. Воспроизведение без письменного разрешения запрещено.</license-p></license><license xml:lang="en"><license-p>© 2026 Russian State Library. All rights reserved. Reproduction without written permission is prohibited.</license-p></license></permissions><self-uri xlink:href="https://observatoria.rsl.ru/jour/article/view/1732">https://observatoria.rsl.ru/jour/article/view/1732</self-uri><abstract><p>Изображения людей разных стран в их традиционных костюмах как жанр возникли во второй половине XVI в. и активно существовали в виде эстампов до появления первых модных журналов в конце XVIII века. В статье предпринята попытка построения на основе ряда источников теоретического, исторического и изобразительного характера хронологии знаковых образцов костюмной гравюры XVI — начала XVIII века. Определены функции, которые она как разновидность графического искусства выполняла в свое время, и художественно-технологические особенности ее создания. В исследовании рассматриваются работы художников и граверов Германии, Нидерландов, Англии и Франции, поскольку именно в этих странах искусство костюмной гравюры получило наибольшее развитие. Не являясь в большинстве своем высокохудожественными произведениями искусства, не имея портретного сходства с изображаемыми персонажами, протомодные иллюстрации не вызывали пристального внимания со стороны искусствоведческой науки, которая рассматривала их как один из многих рядовых источников, как элементы прикладного творчества, что в значительной степени препятствовало их детальному анализу. Однако эти многочисленные костюмные гравюры (ксилографии и офорты) достойны внимания как образцы графического искусства, дающие представление о моде того времени. Упадок популярности костюмных гравюр в середине XVIII в., несмотря на развитие технологий печати и рост населения в городах, предполагающий спрос на продукцию такого рода, связан, по нашему мнению, с отсутствием описательной части — текста как пояснения к картинке. Ибо в эпоху становления модной журналистики в XVIII в. костюмная гравюра возродилась как часть женского журнала, приобретя ту форму модных картинок-иллюстраций, которая будет существовать на протяжении XIX — первой половины XX века.</p></abstract><trans-abstract xml:lang="en"><p>Images of people from different countries in their traditional costumes as a genre emerged in the second half of the 16th century and actively existed in the form of prints until the first fashion magazines appeared in the late 18th century. The article attempts to build a chronology of iconic examples of costume prints of the 16th — early 18th century on the basis of a number of sources of theoretical, historical and pictorial nature. The functions it fulfilled as a kind of graphic art in its time and artistic and technological features of its creation are defined. The study considers the works of artists and engravers from Germany, the Netherlands, England and France, since it is in these countries that the art of costume engraving was most developed. Not being for the most part highly artistic works of art, having no portrait resemblance to the depicted characters, protomod illustrations did not attract close attention of art history, which regarded them as one of many ordinary sources, as elements of applied creativity, which largely prevented their detailed analysis. However, these numerous costume prints (woodcuts and etchings) are worthy of attention as examples of graphic art that give an idea of the fashion of the time. The decline in the popularity of costume prints in the middle of the 18th century, despite the development of printing technologies and the growth of population in cities, which implies the demand for products of this kind, is connected, in our opinion, with the absence of a descriptive part — text as an explanation to the picture. For in the epoch of the formation of fashion journalism in the 18th century, costume engravings were revived as part of women’s magazines, acquiring the form of fashionable pictures-illustrations that would exist throughout the 19th — first half of the 20th century.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>история</kwd><kwd>зарубежное искусство</kwd><kwd>гравюра</kwd><kwd>эстамп</kwd><kwd>костюм</kwd><kwd>одежда</kwd><kwd>модный рисунок</kwd><kwd>модная иллюстрация</kwd><kwd>искусствоведение</kwd></kwd-group><kwd-group xml:lang="en"><kwd>history</kwd><kwd>foreign art</kwd><kwd>engraving</kwd><kwd>prints</kwd><kwd>costume</kwd><kwd>clothing</kwd><kwd>fashion drawing</kwd><kwd>fashion illustration</kwd><kwd>art history</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Брылов Г.А. Иллюстрация в книге, журнале и газете. 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