The article analyzes the indicators of information activity of cultural institutions based on the rating presented on the “PRO.Kultura.RF” platform. Different levels of their employee’s information activity are caused by uneven digital maturity, insufficient level of digital competencies, unwillingness for working in new conditions. Cultural institutions are tasked with increasing the level of digital activity in interaction with visitors to ensure convenience, accessibility and efficiency of their use of cultural values in digital format. The introduction of innovative methods in the practice of cultural institutions of the country is complicated by the imperfection of the existing tools for their adequate assessment. This study, carried out on the example of cultural institutions of the South of Russia, relied on a sample of numerical data on rating indicators that most clearly indicate the level of information activity: the number of connections to the portal and the number of personal accounts created on this resource, as well as the number of connections to the Digital Culture counter, which provides information on user visits to the official websites of institutions. Based on absolute numbers, they were compared for individual regions of the South of Russia and a rating was built. The average values of individual indicators of information activity of regional cultural institutions were calculated, their weight was determined by setting threshold values in relation to the population of the region. This allowed a more objective division of the studied regions into four groups: with a high level of information activity, average, low and unacceptably low. Different economic and demographic conditions of the regions of the South of Russia, the presence of different points of view of their leadership on the content and mechanisms for implementing digitalization indicate the relevance and complexity of the problem of integrating high technologies into Russian socio-political reality.