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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">observatoria</journal-id><journal-title-group><journal-title xml:lang="ru">Обсерватория культуры</journal-title><trans-title-group xml:lang="en"><trans-title>Observatory of Culture</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2072-3156</issn><issn pub-type="epub">2588-0047</issn><publisher><publisher-name>Russian State Library</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.25281/2072-3156-2016-13-3-274-279</article-id><article-id custom-type="elpub" pub-id-type="custom">observatoria-332</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>КОНТЕКСТ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>CONTEXT</subject></subj-group></article-categories><title-group><article-title>К постановке проблемы мортальности в эпоху новых медиа</article-title><trans-title-group xml:lang="en"><trans-title>To the Statement of the Problem of Mortality in the Age of New Media</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Моисеев</surname><given-names>Владислав Николаевич</given-names></name><name name-style="western" xml:lang="en"><surname>Moiseev</surname><given-names>Vladislav N.</given-names></name></name-alternatives><email xlink:type="simple">moiseev.work@gmail.com</email></contrib></contrib-group><pub-date pub-type="collection"><year>2016</year></pub-date><pub-date pub-type="epub"><day>28</day><month>06</month><year>2016</year></pub-date><volume>13</volume><issue>3</issue><fpage>274</fpage><lpage>279</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Моисеев В.Н., 2016</copyright-statement><copyright-year>2016</copyright-year><copyright-holder xml:lang="ru">Моисеев В.Н.</copyright-holder><copyright-holder xml:lang="en">Moiseev V.N.</copyright-holder><license xml:lang="ru"><license-p>© 2026 ФГБУ "Российская государственная библиотека". Все права защищены. Воспроизведение без письменного разрешения запрещено.</license-p></license><license xml:lang="en"><license-p>© 2026 Russian State Library. All rights reserved. Reproduction without written permission is prohibited.</license-p></license></permissions><self-uri xlink:href="https://observatoria.rsl.ru/jour/article/view/332">https://observatoria.rsl.ru/jour/article/view/332</self-uri><abstract><p>Статья посвящена проблеме мортальности в контексте постоянно расширяющейся среды новых медиа. Глобальная цифровизация коснулась практически всего, что связанно с человеком, в том числе и смерти. Современный пользователь Интернета регулярно сталкивается с новыми качествами и выражениями мортальности, которые часто удивляют, становятся предметом широкой общественной дискуссии и иллюстрируют нехватку интеллектуальной рефлексии. Однако трансформация данного феномена по сей день остается не до конца изученной, нуждается в научном осмыслении с точки зрения различных гуманитарных дисциплин, среди которых, несомненно, и философия; она может быть полезна в области реализации современных технологических практик. Обозначено проблемное поле, выделены несколько основных векторов дальнейшего изучения вопроса. Среди них - трансформация ритуалов скорби под влиянием новых медиа и специфика онлайн-мемориализации, юридические практики и необходимость их пересмотра в новых реалиях, этические проблемы, связанные с изменением статуса приватности и табуированности смерти, психологический и другие аспекты, сквозь призму которых следует рассматривать феномен мортальности в цифровую эру.</p></abstract><trans-abstract xml:lang="en"><p>This article is devoted to the problem of mortality in the context of developing new media environment. Global digitalization of the world can be observed in all that is connected with the human, including death. In the changing technological conditions, the modern user of the Internet and gadgets regularly faces some new qualities and expressions of mortality, which often surprise, become the subject of wide public discussion and illustrate the lack of intellectual reflection. However, the transformation of this phenomenon still remains understood incompletely and requires a scientific understanding in terms of different humanitarian disciplines, one of which, undoubtedly, should be philosophy, that can be useful in the implementation of modern technological practices. The author outlines the problem field and defines several main vectors of the further study. Among the vectors, there are the transformation of mourning rituals under the influence of new media and the specifics of online memorialization, the legal practices and the necessity to revise them in the new reality, the ethical problems associated with the changes in the status of privacy and taboo of death, the psychological and other aspects, in the light of which the phenomenon of mortality should be considered in the digital era.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>онлайн-мемориализация</kwd><kwd>Интернет</kwd><kwd>социальные сети</kwd><kwd>витальность</kwd><kwd>мортальность</kwd><kwd>философия техники</kwd><kwd>цифровой профайл</kwd><kwd>танатология</kwd></kwd-group><kwd-group xml:lang="en"><kwd>online-memorialization</kwd><kwd>the Internet</kwd><kwd>social networks</kwd><kwd>vitality</kwd><kwd>mortality</kwd><kwd>philosophy of technics</kwd><kwd>digital profile</kwd><kwd>thanatology</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Бердяев Н.А. 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