The 19th century was the time of geopolitics, the 20th — the time of geoeconomics, and now begins the epoch of geoculture. Meanings, values, future projects, religious beliefs of different civilizations largely determine the future waiting for us. In cultural studies, it makes us to move from description and classification to modeling and prognostication. The article offers one of the basic mathematical models of cultural studies, based on the notions of culture and self-organization universals. This model can be the basis for predicting cultural dynamics and building state cultural policy. It can become a problematic field for interdisciplinary research as well. There could participate culturologists, philosophers, natural scientists, and specialists in mathematical modeling. For many years, culturologists, economists, and politicians have been discussing the following issue: “How is it possible to measure culture, to evaluate the results of cultural policies and spent money?” The constructed model and developed approach are closely connected with the theory of selforganization or synergetics. In this theory, the key concept is the order parameters. They are so-called leading variables, to which other characteristics of the system under study are added, over time. This article suggests to consider as such parameters the culture, vision of the future, and a large project of a particular civilization. This allows us not to be dealing with means — the money invested, number of libraries, number of films or the audience — but with the result, the fact that people want to preserve and develop the meanings and values of their, not of other civilization. What means to use for that becomes a question of practical politics and specific social and cultural technologies.