Target Indicators for Assessing the Results of the Implementation of State Programmes for Regional Cultural Development

The aim of the article was to conduct research on the evaluation potential of target indicators used to analyze the effectiveness of the implementation of state programmes for cultural development of the regions of Southern Russia, its optimality and sufficiency. New tasks in the field of management activity in the sphere of culture, initiated by a number of factors, are analyzed. The most significant factors are identified: informatization and introduction of innovative methods in the management of cultural institutions, the change of generations of visitors to cultural institutions, the change in preferences of the target audience, oriented towards more modern forms of cultural product consumption.

The study was based on the analysis of strategic planning documents presented on the official websites of the ministries of culture of the regions of Southern Russia: Krasnodar and Stavropol Krai, Rostov and Astrakhan Territories, the Republics of Karachay-Cherkessia, Kabardino-Balkaria, North Ossetia — Alania, and Dagestan. The authors analyze the composition of target indicators used in the state programmes of cultural development of the regions, describe their evaluation potential, and classify them. It is concluded that the target indicators of different groups are connected in a complex system of interdependence and complement each other. At the same time, there is a certain bias towards quantitative methods of assessment, which only indirectly and approximately indicate the quality of work of cultural institutions.

We propose innovative target indicators focused on the qualitative assessment of the effectiveness of the implementation of state programmes for the cultural development of regions. These target indicators make it possible to measure the media and network activity of cultural institutions, their presence in virtual space, positive practices of cultural institutions, the development and operation of historical and cultural, literary, ethno-national, cultural and recreational brands in the region.

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