Theoretical and Cultural Aspects of Digital Personal Health Management

The article is devoted to the theoretical and cultural aspects of risk reduction and increasing the effectiveness of digital platforms for citizens to manage their own health as an element of the development of mass culture of information security. The relevance of the topic is conditioned by the tasks of using the potential of digitalization to improve public well-being by promoting citizens’ health, preventing premature ageing and increasing longevity. The object of the study is modern corporate and public digital platforms that provide users with services to manage personal health. The subject of the study is the culture of safe and effective use of digital health management services by citizens. The objectives of the study are to identify patterns and risks, to develop means to reduce them to an acceptable level, to study the factors of increasing the effectiveness of healthy lifestyles, safety of digital platforms for citizens to manage their health.

The materials were scientific publications of recent years (2021—2024), research and development of digital platforms, mass services for managing personal health, published in Russian (included in RSCI, RSCI core, the list of HAC categories K1 and K2) and international (Scopus) publications. Dialectical-materialist epistemology, methods of structural-functional and evolutionist analysis were applied.

The scientific novelty of the article lies in the theoretical and cultural analysis of information security of digital platforms that provide mass services for managing personal health. The significance of health management in leading a healthy lifestyle, expressed in the achievement of formulated measurable results within a set time frame, is defined. The conclusion is made: at present, in the conditions of digital transformation, the increase of mass culture of information security of citizens, protection and development of traditional values and identity correlate with the actual state social policy. The tasks of increasing public well-being include the strengthening of citizens’ health with the help of digital tools. The results of the study are recommendations for the safe use of digital health management services by citizens to ensure their own well-being and as a means of increasing the effectiveness of state social policy.

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