Russian Animation in the Modus of Child’s Archetype

Abstract

The relevance of the problem is determined by the immanent dynamics of the eternal and the transient (the archetype and new cultural forms emerging in the art of cinema), the value of archetype as a universal code of the Russian popular culture. Novelty of the research is determined by the correlation of the child’s archetype with the classic Russian/Soviet animation (by the directors: Yu. Norstein, A. Petrov, G. Bardin) and with the new TVprojects of the popular culture (“Smeshariki”, 2007). The binary phenomenon is considered: the Russian cinematography and the child (as an image, metaphor, archetype). The material for the study is chosen according to the results of the interviews, obtained by the authors of the article, with the leading fi gures of the Russian culture and the socio-cultural research which demonstrates the level of recognition of cartoons as a signifi cant cultural experience (200 of the respondents, almost 90%). The authors emphasize the prevalence of the child’s archetype in the modern culture and propose a cultural-semantic and socio-psychological explanation of the archetype’s significance in the Russian animation.