Cultural and Natural Capital: the Sustainable Development and Manageability

The actual problem of interrelations between culture and economy demands new approaches and reconsideration because of the ongoing development of the market economy and the necessity to provide equal opportunities for development of multiculturalism, self expression, preservation of biocultural diversity for the purpose of sustainable development of mankind. As there is no other equivalent of evaluation in society but money, or economy in a broader sense, it is better to use the well-known economical terminology to combine the conceptions of culture and economy, but it is necessary to find new approaches, sections, and bases for that. Development of the conception of cultural capital is one of the approaches. Within the proposed discourse, there seems to be a distinct cognitive potential in the concept of natural capital, which affords ground for searching the analogies between natural and cultural resources, between natural and cultural capital. The analogies will provide the opportunity to identify a certain “similarity” and interaction of the two types of capital during the whole period of anthropogenesis. The idea of cultural capital can be expanded by the conception of sustainability: since the cultural capital exists as a source of cultural goods and services, it can become an object of management according to the social needs of individuals and society. The article provides the list of principles needed to control the sustainable development of the cultural capital. Orientation of the cultural capital towards the development of humanity and human capital unites together the cultural capital, natural capital, and human capital, and this unity is a reflection of the socioecosystematic approach to the development of mankind. Reduction of all the cultural activities simply to the service sector impoverishes the conception of the phenomenon of culture and the contribution of culture to the human and spiritual development, restricts the role of culture in the spiritual development of society, which leads to the impossibility of its further innovative and sustainable development.

culture, economy, cultural capital, natural capital, human capital, cultural heritage, ecological culture, sustainable development

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