Media Philosophy: Between the Reception and Interpretation

The phenomenon of media is one of the most discussed in the modern theory. The disciplines of media gain a wide circulation and legitimation both in the academic environment and beyond its limits. That is not surprising, because the images, models, and techniques ge-nerated by the media settle in the mind and bodies. Today, in the era of digital culture, the media create our world. People perceive, understand, and experience this world according to the rules offered by the media. The media determine our existence, and scientific theories try to respond to this situation by creating the conceptual language suitable to the description of the new reality - media reality. The conceptual language of media is an ambiguous concept. You can refer to the media as both the object of the analysis and its tool - the source of all the possible forms of the modern reality understanding. The everyday consciousness, perception, emotions are designed by the media, but how can the conceptual language of media become transparent for itself? Both media theorists and media philosophers ask this question worldwide. The article diagnoses the modern situation around the question of media in Russia; it shows that the main topics of the Russian media analytics correspond to the discursive vectors determining the development of the philosophical idea of media in the world. Without understanding of the media, it is impossible to understand the modern society in all variety of its aspects. In this sense, the analysis of the strategies of actual media mentality is one of the main issues of the mo-dern philosophy.

media, media philosophy, computer technology, digital culture, visual ecology, media archaeology

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