The Globalization and Authentic Contexts of the Russian Popular Culture

The article presents the experience of formation and development of an innovative concept of popular culture exploration, in its specific mental, social, cultural and aesthetic qualities. This experience is defined by the concept “Russian discourse”. The author formulates the interdisciplinary methodological grounds, among which there is a special place given to discursive practices and which are necessary to form the scientific cluster. The cluster includes the codes (text, context, archetype, myth, image, game, borders, education, etc.), fields (art, politics, religious life, education, urban daily) and levels (popular culture and society, popular culture and personality) of the Russian popular culture. The article describes the empirical material, identified in the Russian popular culture and containing the movies and performances, literary works, community and cultural events, events of everyday life. It also describes the features of the pilot socio-cultural study (the survey, conducted in Russian cities Yaroslavl, Samara, Yekaterinburg, Ulyanovsk, Novosibirsk, Vologda, complemented by interviews with leading figures of Russian culture — heads of art universities, theatre groups, artists, scientists). The article defi nes the perspectives of popular culture studying in Russia, in relation to large-scale strata of the realities of life, understood in the globalization and authentic contexts. A new horizon, with expanding Russian discourse of popular culture, is demonstrated. It is, firstly, the techniques, images, and actions formed outside of Russia and assigned by Russian culture; secondly — the phenomena, artifacts, actions and people that are actually native Russian and presented to the world as such. 

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