PRACTICAL PHILOSOPHY OF COMMUNICATION MANAGEMENT IN THE CONTEXT OF TIME CULTURE

The article is devoted to construction of the practical philosophy of communication ma­nagement. The timeliness of the topic is determined by the exigency to ensure Russia’s information security in the emerging multipolar world, as well as by the vital need for coordinated development (co-evolution) of the society and nature. The author introduces the basic category of communicative time, which is for the first time considered in a broad and narrow mea­ning. In the broadest meaning, it acts as a universal abi­lity of matter to provide remote interaction in the universe not only of parts of matter and energy, but also of their forms possessing unified physical (biophysical) properties, as wave (field) structures. The narrow understanding of communicative time is used as a regulator of the process of interaction between the biosphere and the sociosphere, which form the noosphere. It characte­rizes the process of noospheregenesis, which, in its essence, provides the co-evolution of the human, society and nature as a process of intensification of the synerge­tic and energetic links that system-wide organize and coordinate the speed and density of communication flows, the culture level of the communication management. There is first analyzed the dialectical-trialectical paradigm as a matrix of communication management culture. In this paradigm, the dialectical (binary-pole) semantic control systems of meanings (“knowledge — understan­ding”, “challenge — response”, “modern-day — to-day”, etc.) represent soft coordination through the “language of the masses” — the synergy of communicative time; and the trialectical control systems: “mass — elite — po­wer” exercise strict control through the “language of po­wer” — the energy of communicative time. This research uses the context of time culture, in which the practical philosophy of communication management is manifes­­ted as a philosophy of human and society’s responsibility for the state of noospheregenesis, for the development and implementation of the strategy of mankind’s survival.

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