Russian Discourse of Mass Culture in the Focus of Socio-Cultural Research

The article raises the problem of formation of the socio-cultural research algorithm that allows to reveal the unique ratio of the layers of Russian mass culture identified by the authors. There is presented the basis of sampling and content of survey materials. Particular attention is paid to the fact of continuity of studying the Russian discourse of mass culture in theoretical-methodological and empirical terms.

The article defines the conceptual grounds that became the core of the socio-cultural survey: the Russian discourse of mass culture is correlated with the globalizational and authentic layers, the presence in which characterizes both the activity of creators and the work of mass consciousness in the perception of mass culture phenomena and self-consciousness.

The article summarizes the globalizational challen­ges and authentic answers presented in the materials of 300 questionnaires that were received, du­ring the period from April 15 to December 30, 2017, from respondents representing geographically almost the whole of Russia (the cities of Murmansk, Kineshma, Krasnoyarsk, Rybinsk, Simferopol, Tambov; the major regional centers of Krasnoyarsk, Samara, Moscow, Saint Petersburg, Tyumen, Kazan; the small towns of Severomorsk, Novokuibyshevsk, Vsevolozhsk, Bolshoe Selo, Tutaev, Achinsk).

The article proves that mass culture is not indiffe­rent for Russians — it is a challenge for formation of both active and passive position of its consumer. Having systematized the results of the socio-cultural survey of 2017, the article confirms the effectiveness of the integrative algorithm for socio-cultural study of mass culture perception, previously developed and tested in 2015. As a result, the article verifies the historically determined existence of modern mass culture in the consciousness of our contemporary as a signi­ficant environment of life, not reflected on the level of personal intentions of self-consciousness.

1. Kondakov I.V. Mass and Elite Culture in Structural and Functional Lighting, Mezhdunarodnye Likhachevskie nauchnye chteniya. 2018. «Kontury budushchego v kontekste mirovogo kul’turnogo razvitiya”. Sektsiya 3. “Vzaimodeistvie kul’tur i sovremennaya kul’turologiya” [International Likhachov Scientific Readings. 2018. “The Contours of the Future in the Context of World Cultural Development”. Section 3. “Interaction of Cultures and Contemporary Cultural Studies”]. Available at: http://www. lihachev.ru/pic/site/files/lihcht/2018/dokladi/ KondakovIV_sec3_rus_izd.pdf (accessed 10.07.2018) (in Russ.).

2. Kostina A.V. Interaction of Cultures in the Mo­dern and Conflictogenic World: Strategies and Goals, Mezhdunarodnye Likhachevskie nauchnye chteniya. 2018. «Kontury budushchego v kontekste mirovogo kul’turnogo razvitiya”. Sektsiya 3. “Vzaimodeistvie kul’tur i sovremennaya kul’turologiya” [International Likhachov Scientific Readings. 2018. “The Contours of the Future in the Context of World Cultural Development”. Section 3. “Interaction of Cultures and Contemporary Cultural Studies”]. Available at: http://www.lihachev.ru/pic/site/files/lihcht/2018/dokladi/KostinaAV_sec3_rus_17.04.18.pdf (accessed 10.07.2018) (in Russ.).

3. Toshchenko Zh.T. Kentavr-problema (opyt filosofskogo i sotsiologicheskogo analiza) [Centaur-Problem (An Experience of Philosophical and Sociolo­gical Analysis)]. Moscow, Novyi Khronograf Publ., 2011, 531 p.

4. Zlotnikova T.S., Novikov M.V., Letina N.N. (eds). Lichnost’ v sovremennoi russkoi kul’ture: kul’turo­soobraznost’ obrazovaniya i zhizneustroeniya: nauch. sbornik [Personality in the Contemporary Russian Culture: Cultural Conformity of Education and Life Order: scientific collection]. Yaroslavl, YaGPU Publ., 2010, 220 p.

5. Zlotnikova T.S., Novikov M.V. (eds). Lichnost’ v sovremennoi russkoi kul’ture: strategii sotsiokul’turnogo izucheniya: ucheb. posobie [Perso­nality in the Contemporary Russian Culture: Strategies of Social and Cultural Studies: textbook]. Yaroslavl, YaGPU Publ., 2009, 144 p.

6. Gustyakova D.Yu., Didkovskaya N.A., Shakhova E.A. Personality in the Contemporary Russian Province: Priorities and Prospects, Yaroslavskii pe­dagogicheskii vestnik [Yaroslavl Pedagogical Bulletin], 2014, no. 4, vol. 1, pp. 253—258 (in Russ.).

7. Letina N.N., Eremin A.V., Shaposhnikov V.A. Priorities and Prospects of the Person in the Modern Russian Province (On Materials of the Sociocultural Research), Yaroslavskii pedagogicheskii vestnik [Yaroslavl Pedagogical Bulletin], 2014, no. 4, vol. I, pp. 259—263 (in Russ.).

8. Zlotnikova T.S. (ed.) Massovaya kul’tura: rossiiskii diskurs (metodologiya izucheniya, aktual’nye praktiki): kollektiv. monografiya [Mass Culture: Russian Discourse (Methodology of the Study, Current Practices): collective monograph]. Yaroslavl, RIO YaGPU Publ., 2016, 623 p.

9. Zlotnikova T.S., Erokhina T.I. (eds). Kody mas­sovoi kul’tury: rossiiskii diskurs: kollektiv. monografiya [Codes of Mass Culture: Russian Discourse: collective monograph]. Yaroslavl, RIO YaGPU Publ., 2015, 239 p.

10. Zlotnikova T.S., Erokhina T.I. (eds). Rossiiskii diskurs massovoi kul’tury: esteticheskie praktiki i khudozhestvennyi obraz: ucheb. posobie [Russian Discourse of Mass Culture: Aesthetic Practices and Artistic Image: textbook]. Yaroslavl, RIO YaGPU Publ., 2015, 227 p.

11. Zlotnikova T.S., Kiyashchenko L.P., Letina N.N., Erokhina T.I. Specifics of Popular Culture in Russian Province, Sotsiologicheskie issledovaniya [Sociological Studies], 2016, no. 5, pp. 110—114 (in Russ.).

12. Zlotnikova T.S., Letina N.N., Gaponova Zh.K. Youth in Contemporary Russian Province: Socio-Cultural Reflection, Sotsiologicheskaya nauka i sotsio­logicheskaya praktika [Sociological Science and Social Practice], 2015, no. 1 (9), pp. 115—132 (in Russ.).

13. Zlotnikova T.S., Kiyashchenko L.P. Dialogue about Methodology of Sociocultural Research of Mass Culture in Russia, Yaroslavskii pedagogicheskii vestnik [Yaroslavl Pedagogical Bulletin], 2015, no. 3, pp. 211—219 (in Russ.).

14. Zlotnikova T.S. “There, beyond the Nowhere, beyond its Limits” (An Attempt of Dialogue with Philosophers), Filosofiya i kul’tura [Philosophy and Culture], 2016, no. 4, pp. 603—611 (in Russ.).

15. Bazhanov V.A., Sholts R.V. (eds). Transdistsiplinarnost’ v filosofii i nauke: podkhody, problemy, perspektivy [Transdisciplinarity in Philosophy and Science: Approaches, Problems, Prospects]. Moscow, Navigator Publ., 2015, 563 p.

16. Volkova N.A., Kataeva O.V., Khodanovich M.A. Interdisciplinarity in the Humanitarian Knowledge, Observatoriya kul’tury [Observatory of Culture], 2018, vol. 15, no. 1, pp. 32—38 (in Russ.). DOI: 10.25281/2072-3156-2018-15-1-32-38.

17. Shapinskaya E.N. Mass Culture: Essay on Theories. Origins, Kul’tura kul’tury: nauch. retsenzir. period. elektron. izd. [Culture of Culture: scientific seer-reviewed electronic periodical], 2018, no. 3. Avai­lable at: http://cult-cult.ru/mass-culture-essay-on-theories-origins/ (accessed 10.07.2018) (in Russ.).

18. Lipsky V.N. Aesthetic Attitude towards Mass Consciousness and Mass Culture, Yaroslavskii pedagogicheskii vestnik [Yaroslavl Pedagogical Bulletin], 2016, vol. 3, pp. 258—264 (in Russ.).

19. Le Bon G. The Crowd: A Study of the Popular Mind, Psikhologiya mass: khrestomatiya [The Psychology of Masses: chrestomathy]. Samara, BAHRAH-M Publ., 1998, pp. 11—130 (in Russ.).

20. Nietzsche F. Chelovecheskoe, slishkom chelovecheskoe; Veselaya nauka; Zlaya mudrost’: sbornik [Human, All Too Human; The Gay Science; The Evil Wisdom: collection]. Minsk, Popurri Publ., 1997, 701 p.

21. Zlotnikova T.S., Erokhina T.I. The Globalization and Authentic Contexts of the Russian Popular Culture, Observatoriya kul’tury [Observatory of Culture], 2017, vol. 14, no. 3, pp. 268—277 (in Russ.). DOI: 10.25281/2072-3156-2017-14-3-268-277.

22. Kondakov I.V. Mass Culture: The Experience of the Theory of Relativity, Observatoriya kul’tury [Observatory of Culture], 2017, vol. 14, no. 5, pp. 516—523 (in Russ.). DOI: 10.25281/2072-3156-2017-14-5-516-523.