Creative Industries: The Experience of Practice-Oriented Approach Application in the Modern Russian Education

The sphere of creative industries is the activity based on applying creative approach. Due to the complex composition of the areas of production attributed to creative industries, and the interdisciplinarity of approaches to their study, a consolidated position regarding their definition, composition, classification and essential characteristics has not been developed yet. At the same time, many resear­chers believe that activities in the field of creative industries have the ability to develop human potential. The inclusion of the topic, principles and approaches of the creative industries to the educational process of the higher education institutes of Russia conforms to the educational field development tendencies connected with the formation of necessary metasubject skills and abilities in present conditions. In those si­tuations when there is no possibility and need for introducing specialized educational courses in creative industries into educational programs, the same positive results can be achieved by applying a practice-oriented approach to the disciplines, provided by curriculum plans, educational and work practi­ces, and educational events. Through acquain­tance with creative businesses, inventions of their own creative projects, students have the opportunity to expand the future professional field, to apply the know­ledge, gained in particular from stu­dying a wide range of disciplines, to solve real problems in public life. The practice-oriented approach in educational programs can be embodied in the forms of specialized edu­cational programs, project semi­nars (competitions, incubators) and educational events. The article considers the practical examples of the specified formats implemented by “Creative Industries” Agency from 2015 to 2018 in partnership with a range of state institutes of higher education (Moscow School of Social and Economic Sciences, Russian Presidential Academy of National Economy and Public Administration, Moscow City Government University of Management, Petrosavodsk State University, Siberial Fede­ral University) and cultu­ral institutions.

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