The Role of Object Design in the Creation of Ani­mation Imagery. Art Analysis Experience

The article’s problematics relate to the field of theoretical understanding of the emergent deve­lopment of 3D animation in modern culture, its technological, artistic, commercial features. The article focuses on specific features of character design and the influence of the character’s audiovisual image on the aesthetic imagery of the screen work. The study aims to distinguish the concepts of “character type”, “visual imagery”, “audiovi­sual imagery”, “artistic ima­gery” and to substantiate the semantic relationships between them. The authors uphold the belonging of character design to the field of object design, identify the main phases of desig­ning the audiovisual imagery of the character object, and determine its structural role in transmedia projects. In the process of consi­deration of these aspects, the article involves materials from interviews and speeches by artists Alexander Petrov, Mikhail Tumelya, and Maxim Kostenko.

Via the deductive method, the article highlights the components of the screen artistic imagery in terms of subject-spatial content. In the context of solving certain problems, a comparative analysis of character ensembles in various techniques is carried out using examples of national and foreign animation. This analysis reveals the main trends in the development of artistic space of the screen work. The article also covers commercial, technological and aesthetic aspects of character development in modern 3D animation.

The conclusions of this study provide the conso­lidation of the term “object design” in the art field and can be further used both in analytical work and in the educational process in the areas of history and theory of art, media and multimedia directing theory and practice.

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