Additional Visuals: Current Trends of Filling the Screen Space of a Television Shot

This article reveals the phenomenon of multilayer of the television screen space, updated in the 21st century thanks to creative methods and technical means related to the information era. The relevance of the topic under study is based on the permanent changeability of the technologies for creating visual constructs on the screen. The author traces the evolution of the original techniques of supplementing the composition of the shot in a historical context: from the classical caption to the artistic and expressive computer embodiment of graphic or other visual objects, including a simulacrum, corresponding to the properties of the concept of “additional visuals”. During the study, a rigorous analysis of the screen space is carried out when additional visuals pass into the status of augmented reality. In the view of studying the visual component of the television footage, the article draws close attention to the extra-spatial nature of the objects of the expressive compositional structure of the frame, and the variety of presentation of the composition components in the context of the multivisuality of the screen. The vertical frame composition is another subject of this study related to the use of mobile devices with video recording function. The article provides examples of using smartphones with a vertically located screen in video shooting, taking into account not only convenience, but also changes in the visual range, concentrated audience perception of the content. The filling of the screen space reveals new aspects in the construction of multi-valued compositions of the frame. Against this background, further developments in the research field of additional visuals on the television screen are very important. In this regard, this publication may be of interest to specialists in the field of media, as well as a wide range of readers and viewers.

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