Post-Non-Classical World View in the On-Screen Reality of the Digital Epoch

The article analyzes the correlation between the screen reality and the first-order reality in the digital culture. Specific concepts of the scientific paradigm of the late 20th century are considered as constituent principles of the on-screen reality of the digital epoch. The study proves that the post-non-classical cultural world view, emerging from the dynamic “chaos” of informational and semantic rows of TV programs and cinematographic narrations, is of a fractal nature. The article investigates different types of fractality of the TV content and film plots, their inner and outer “strange loops” and artistic interpretations of the “butterfly effect”.

Post-non-classical socio-cultural paradigm, post-non-classical world view, on-screen reality, digital culture, media philosophy, fractality, non-linear chronotope, television, cinematography

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