Phenomenon of Color Form as an Object of Theoretical Comprehension

The article explores the phenomenon of the color form, which is a combination of color and formal characteristics that play a significant role in visual communication, cognitive processes and the transmission of cultural values. The color form serves as a tool through which cultural meanings are transmitted, emotional responses are evoked and cognitive processes are activated. The purpose of the work is a theoretical understanding of the color form based on the integration of methods of sociohumanitarian sciences and philosophy.

The article presents the results of a study of the evolution of the color form from ancient concepts of proportion and harmony (developed by Plato and Aristotle), its symbolic interpretation in medieval art, the interpretation of the color form in the Modern period and the use of the color form in the culture of the 20th and early 21st centuries. The article examines the specifics of the interaction of color and form in design, which is largely influence the emergence and development of mass culture. The semiotic aspect of the interaction of color and form is considered, in which the color form is represented as a system of signs containing cultural codes and meanings transmitted through the interaction of shapes and colors. The color form is a powerful visual communication tool that conveys complex ideas and emotions through a combination of color and shape. The meaning of color varies depending on cultural traditions and historical context.

The article analyzes the changes in the role of the color form in the information society, including its application in digital culture. In the context of digitalization and mass culture, it is becoming a functional tool for global information exchange. Future research in this area is likely to focus on studying the evolution of the color form in a digital culture.

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