New Models of Intercultural Communication: Strategic Coherence of the Language, Social, and Cultural Policies of Singapore

The article considers peculiarities of the language, social, and cultural policies of Singapore, which is of particular interest as a “city-state of the 21st century”, a unique aggregation of ethnicities, cultures and languages. The author underlines that the intercultural communication, having a wide area of interaction, includes a variety of cultural practices, difficult to classify due to their unique character. The culture’s growing influence on the selection of civilizational vector and long-term strategies of socioeconomic development of the country causes the interest in the intercultural communication study and, in the author’s opinion, explains why the researchers seek to define “the model framework” for the phenomenon of national culture. Therefore, the national cultures of the states with great variety of racial and ethnic groups are of specific interest. Having analyzed the Singapore government’s policy concerning the culture and language, and its social policy in general, the author puts forward a hypothesis about the formation of a special model of intercultural communication in this country. Studying of this model is an important factor for understanding the essence of the current models and the prospects for the formation of new models of intercultural communication in the era of globalization and information society. Basing on socioeconomic and cultural achievements of the state and results of the language policy implementation, the author draws a conclusion about evolution of the intercultural communication and formation of its new models.

intercultural communication, models of intercultural communication, cultural and language policy, tolerance, globalization

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