Technologies of Culture: the Synergy of Natural and Artificial in the Creative Activity of a Person

This article reviews the issue of human potential in the development of contemporary society, which can be fulfilled basing on culture, knowledge, and technology. In its turn, this creates a phenomenon, studied in the framework of the postnonclassical scientific approach, of cultural and humanitarian technologies. The person, using the power of intelligence and creative activity, makes the subject and communicative field, enriches the reality, reveals as both individual and social power, as spontaneous and mediated creature, as autopoethic system, living not only in the present, but also in the future. These problems are actual because of the formation of modern communicative space and renewal of the objective world by digital objects, prototyping technologies, and virtual space. In the center of attention, there are the new aspects of the problem of transformation of the artificial into the natural, as a phenomenon of creative orientation of a person beyond the horizon of possible, when the goal’s attractor and its orientation to the future create the social dynamic and the synergetic process (cooperation and coordination) while overcoming the existing boundaries. The article analyzes the specific socio-cultural phenomena that demonstrate the fundamental importance of the natural human intelligence for overcoming the risks of modern development of the objective and virtual spaces. It is demonstrated that the idea of physical and digital mobility, as well as the self-transformation of a person, requires a more extensive understanding of the basic natural parameters of individual’s existence and development of the human-measured approach in post-non-classical methodology.

human, post-non-classical approach, correlations, connections and communications, artificial and natural, desired future, foreign languages, digital prototypes, virtual spaces

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